Our Story

World class digital sales book

Wingman is a comprehensive, completely customizable digital sales channel tailored to alcohol beverage. Based on who you are and what you’re permissioned to see, Wingman provides sales teams and retailers with knowledge, tools, resources and support tailored to their needs. Wingman educates, engages and empowers a digital, mobile, real-time, always-on business world.



ALL-IN-ONE Trade Marketing Platform

Responsive Web & Mobile

  • Responsive, permission-based
  • Mobile/distance learning
  • Digital asset management
  • Dynamic program calendars
  • Opportunity Finder tool
  • Sell-sheet builder
  • News/community Forums
  • Recipe Builder feature
  • Advanced analytics
  • 1:1 Behavioral intelligence

Presentation Builder App

  • Customize per rep per visit
  • No internet access required
  • Video, rich-media assets
  • Pre-built presentations
  • You-build customization
  • Email/Share capabilities
  • Drag & drop interactivity
  • Data push to CRM
  • Individual reporting
  • 1:1 Behavioral intelligence

Creative Services

  • Trade Program development
  • Strategic Account initiatives
  • Brand and sales training
  • Sales Presentations
  • Brand & Program sizzle reels
  • Digital asset development
  • Compliance, testing & reporting
  • Newsletters (internal & external)
  • Digital PR
  • 24/7/365 support


Business ROI

No seat licenses, no hidden costs

Our mission is simple: educate, engage and empower your employees, distributor reps and retailers to bring the full value of your brands into every sales call. To ensure maximum reach and alignment across teams, there are no seat license costs associated with Wingman. Your installation grants unlimited, world-wide access to anyone selling your wine and spirits.

“Our Wingman installation improved depletions per rep, full stop. It put knowledge, tools and support at their fingertips.”
– SVP Trade Marketing, Diageo

Our Clients

Transforming Trade Communications

Wingman was originally built for technology giants to enhance distance learning, workplace collaboration and sales acceleration. It was later optimized for alcohol beverage to serve Diageo North America, Treasury Wine Estates and several mid-tier producers. It delivers 100% of your brand stories, digital assets, program initiatives and sales tools to every sales call.

Sample TRU thumbnail Treasury TRU Supporting a global powerhouse
DeLeon DeLeón Tequila Launching an Icon
dws-thumb-2 Diageo Way of Selling Engaging a Distributed Salesforce
JWP Johnnie Walker Platinum 18 Year Old Blended Perfection
Raymond Raymond Vineyards Wine Reimagined
Ciroc The New Year CÎROC A Touch of Class
boisset-touch-thumb Boisset Touch World Class Trade Engagement
Dickel George Dickel Whisky We Don’t Do Easy
foley-thumb-new-2 Foley Force Building a winemaking force
Captain_Morgan Captain Morgan Captivating Trade Partners

Latest News

Wingman updates from the field

Request a Demo

You Won't Regret It

Wingman will educate, engage and empower your employees, distributors & retailers with real business intelligence – anytime, anywhere or any device. It promises to bring the full value of your brands into every sales call. See for yourself.

Request access to our demo site and enjoy the tour –> wingman@sfgroove.com