Latest News

Wingman Updates From The Field

global

New Wingman Global Partners

Groove welcomes Treasury Canada and Proximo Global to the Wingman platform. While Groove has launched global Wingman initiatives for Diageo, expanding the program to Canada, Central America, South America and Asia, these new installations represent our first global expansion since …

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paradox

The Trade Marketing Paradox

Groove hosted a panel at the Wine Industry Technology Symposium (WITS) with a former CEO of a winery group, an SVP of Sales for another winery group, a SWS/Glazer Regional Manager and the former wine buyer for Cost Plus World …

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Wingman

Wingman ROI – 98.75% profitability

Starting in FY06, and continuing through FY16, Groove embarked on a journey with clients like Diageo, Constellations, Treasury Wine Estates, Stoli and multiple family owned wineries to reinvent distributor and trade distance collaboration. The vision was to deliver to sales …

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Foley Welcome

Groove welcomes Foley Family Wines to Wingman

Groove continues its push to help medium sized, family owned wineries compete in an ever tightening marketplace with the launch of Foley Wingman. Wingman is a comprehensive, completely customizable digital sales channel specifically tailored to the wine, spirits and beverage …

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Proximo

Groove welcomes Proximo to Wingman

Wingman is a comprehensive, completely customizable digital sales channel specifically tailored to the wine, spirits and beverage industries. Based on who you are, what you’re permissioned to see, where you’re located and how you’re selling, Wingman instantly provides the sales …

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Agency

Consumer + Trade = Formidable Partnership

The infinity loop on our website was designed four years ago to explain the emerging paradigm created by advancements in the digital economy. Our ability to target highly relevant consumer engagement into communities with real market opportunity while simultaneously targeting highly …

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salesforce-blogpost

Salesforce is world-class CRM, not publishing

Full disclosure – Groove uses Salesforce and we love it. As stated on their web site, “customer relationship management (CRM) is all about managing the relationships you have with your customers. CRM combines business processes, people, and technology to achieve …

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