Your job is to educate, empower and engage thousands of sale reps across hundreds of SKUs. It’s no easy task.  Groove has helped Diageo North America, DC&E, Treasury Wine Estates, Stoli, Proximo and several family wine producers ensure that the full value of their brand is present in every sales call. We’ve been doing it for more than a decade, through Wingman.

Wingman ( is a comprehensive, completely customizable digital sales channel specifically tailored to the wine and spirits industries. Based on who you are, what you’re permissioned to see, where you’re located and how you’re selling, Wingman instantly provides the sales team, distributors and trade accounts with up-to-the-second sales/marketing knowledge and resources tailored to their needs. Think about how underserved your extended sales team is in market today – including your direct sales force, wholesalers, brokers, retailers and their teams. Then, consider the power they would possess if they had everything they need, when and how they need it, at the specific moment they need it, on any device, to help them close more sales of your wines and spirits. That is the power of Wingman.

The technology includes world-class training, both sales and brand, sophisticated digital asset management, personalized priority and execution calendars by distributor and/or region, dynamic sell sheet builder, opportunity finder, peer-to-peer community, and a personalized Presentation Builder App for iPad/Android/Windows so powerful it allows sales representatives to build rich media presentations on the fly, without internet connectivity. Groove also provides always-on support services and incredibly powerful 3-tier content to help our clients sell more wine and spirits. Services include trade programs, strategic account initiatives, capabilities training, news and PR, sizzle reels, collateral, and outbound communications via newsletters.  The platform will also integrate with your CRM tools from Salesforce, Great Vines, Diver, Oracle and/or Microsoft.

For more than a decade, Groove has combined advanced technology, strategic expertise and creative services to help our clients take their brands to market. We collaborate with internal marketing teams to design, develop, and deploy world-class 3-tier communications that sell more wine and spirits.  If you have 45 minutes, we’d love to share with you what we’ve accomplished.