Wingman is a comprehensive, completely customizable digital sales channel specifically tailored to the wine, spirits and beverage industries. Based on who you are, what you’re permissioned to see, where you’re located and how you’re selling, Wingman instantly provides the sales team, distributors and trade accounts with up-to-the-second sales and marketing training and resources tailored to their needs.

The platform includes world-class training, both sales and brand, sophisticated digital asset management, personalized execution calendars by distributor and/or region, peer-to-peer and peer-to-producer community and collaboration features, outbound behavior-based communication, and always-on support services. Our new Presentation Builder app, on iPad and Android, enables sales reps to make customized and personalized rich-media presentations on the fly “per account, per SKU, per visit”. Wingman helps distributor representatives and retailers reduce costs, increase engagement and optimize every sales opportunity to improve the bottom line.

We are extremely proud to welcome the Proximo Spirits team to the Wingman platform. Proximo’s portfolio of premium spirits consists of world class brands across a number of different categories. Proximo, translated as “next’ in Spanish, is a leader in innovative marketing. The company represents world-class brands like Jose Cuervo, Bushmills, 1800, Three Olives, Kraken, Boodles, Hanger One, Tincup, Gran Centenario, Stranahans and many others. Along with sophisticated digital asset management, Groove rolled out an updated version of our Recipe Finder database within this installation, which allows users to sift, sort, save and share popular recipes associated with the Proximo brands.

As mentioned previously, since launching Wingman 2.0, we’ve seen a 35% jump in mobile calls to the platform during selling hours, meaning that distributor and trade partners are more informed and engaged in market. The value of a fully educated and empowered sales force cannot be overestimated. We’re proud of the role Wingman will play for Proximo and we look forward to helping their sales team meet their 2017 goals.