For many years, Groove has worked with bartenders and producers to create the ultimate recipe builder tools in the industry. First for Drinkwell, and later for Diageo Drinks and World Class, Groove was tasked with creating a tool that is mobile, personalized and fast, with sift, sort, share, send and save functionality. Our tools have been CMS and DAM driven, meaning the channel operates as both a web service (an interactive micro-site) and a DAM (that allows assets to be downloaded in PDF format). Recipes needed to be presented via a fully dynamic, responsive website with options for features like playing video, reviews and surveys.

Groove has integrated all of these features into the Wingman platform for our spirits clients – and have also morphed the tool to be a food pairing recommendation engine for our wine clients. The new recipe finder tool is ready for launch on all new installations.